Responsive Website Design

In the last few years, the number of mobile users and devices has grown exponentially. As a result of this, providing a seamless, high-quality user experience on desktop, tablet, and mobile is more important than ever. Responsive Web Design (RWD) is arguably one of the best ways to tackle the issues that arise when designing for multiple devices. Chennai Designer defines RWD as “an approach to web design aimed at crafting sites to provide an optimal viewing experience - easy reading and navigation with a minimum of resizing, panning, and scrolling - across a wide range of devices.”

Responsive web design (RWD) is a setup where the server always sends the same HTML code to all devices and CSS is used to alter the rendering of the page on the device. Google’s algorithms should be able to automatically detect this setup if all Googlebot user agents are allowed to crawl the page and its assets (CSS, JavaScript, and images). We love data, and spend a lot of time monitoring the analytics on our websites. Any web developer doing the same will have noticed the increase in traffic from mobile devices of late. Over the past year we’ve seen many key sites garner a significant percentage of page views from Smartphone’s and tablets. These represent large numbers of visitors, with sophisticated browsers which support the latest HTML, CSS, and JavaScript, but which also have limited screen space with widths as narrow as 320 pixels.